Your Brain on Splenda

Even though artificial sweeteners taste sweet—oftentimes even sweeter than the real thing—the brain can’t be fooled. Unlike sugar, which provides a boost of energy and pleasure, artificial sweeteners don’t cause the rush of dopamine in the brain that signals reward. This leaves you unsatisfied and more likely to indulge in sugar later on. The scientists who made this discovery (which was, it should be noted, in mice) think sating your sweets craving with a little bit of sugar, instead of a no-cal treat, might be a better way to go.

READ MORE: The Dark Side of Sweeteners

Share with your friends

leave a comment

  • cal3301

    I’ve been telling my friends that for years and this is not a new discovery. Artificial sweeteners of any kind, do not lead to weight loss. They actually make it harder to lose, because we all have that tendency to compensate on other things. Like my fiends with their quarter pounders, large fries, and a diet soda.

  • Janet Caruana

    As a health care professional, I can assure you this stuff is POISON! Try a drop of honey or demorara brown sugar instead!!

  • BlueCornMoon

    I never had problems like that. My late mom & I lost 30 lbs years ago on Weight Watchers. Just lost 12 lbs of menopause weight all while using artificial sweeteners. When I heard about the brain not being fooled by them I simply made sure I ate 2 or 3 pieces of sweet low calorie fruit, used the sweeteners in moderation & seldom drank diet soda. It worked for me. Over ripe bananas, mangoes, pineapple, watermelon,berries,etc made into milkshakes with skim or 2% milk kept us out of the ice cream which was our favorite treat. As a family we never loaded up on fast foods, junk food, & unhealthy foods so it wasn’t that hard to stop.