Olivia Wilde is a category breaker.While many Hollywood stars are preoccupied with Instagraming their monogrammed Vuittons and making the red carpet rounds, the 29-year-old actress is instead focusing her energies on the idea of contribution. Wilde just co-launched a web portal called Conscious Commerce that ties philanthropy into consumerism—think buying a cool pair of kicks or an elegant candle that directly aids children living in poverty or supports a fair trade cooperative using sustainable production methods.Now having decided it’s time to “stop making bad movies,” which Wilde jokes has significantly freed up her spare time, it’s a way of life that she explains is her attempt at “being a useful human.”YouBeauty caught up with the actress-activist in New York City, where Revlon just announced Wilde will join Halle Berry as the face of the brand’s new Age-Defying Collection of foundation and CC cream formulated with lifting and firming benefits. Having recently penned a fiery diatribe for Glamour on the negative social perception women contend with after turning 30, we asked for her thoughts on becoming the ambassador for an age-defying line.“If we see it as staving off this inevitable tidal wave of doom, it will be an endless fear—something we’re fighting against. I think it’s something you embrace, something you see as an opportunity to practice self-care,” says Wilde, who adds that a chat with Berry while shooting the new campaign left her feeling inspired about getting older in Tinsel Town.“Halle’s adamantly against plastic surgery. She says it’s about taking care of yourself. It’s so inspiring to see someone who has embraced getting older, and who has done it so gracefully. People are afraid of turning 30—it’s absurd. It’s really the good part of life. Now you know yourself, you know things and can finally enjoy life more. That’s why I call it the ‘cut the bullshit and go be awesome’ stage.”Sporting a baby bump—it’s her first with fiancé and fellow actor Jason Sudeikis—Wilde says that pregnancy has transformed her attitude on a lot of things, including how she cares for herself. “It’s kind of the only time in our lives when we’re conscious in a very thoughtful way, almost because it’s not for us. We’re thinking about a little person, so we’re kinder to ourselves and we think: What am I putting on my skin, what am I eating, how am I working out?”With her passion now dedicated to Conscious Commerce, Wilde emphasizes that you don’t have to cut out materialistic delights in order to lead a mindful life. She launched the project with best friend Barbara Burchfield, who founded Global Citizen Festival—music concerts that gather people to take actionable steps to help fight poverty. But don’t expect a forced hemp-and-granola agenda on Conscious Commerce. “We select purposeful products that we think you’d buy anyway—this is not your source for recycled gum tampons—and organize them for your perusing pleasure,” writes the duo on the website.