Airbrushing in Ads: Yay or Nay?

For a generation of celebrities who are accustomed to the cosmetic ad standards of impossibly (and so obviously fake) long and full lashes, flawless wrinkle and pore-free skin, and thick cascades of hair that shine on like Christmas lights, the prospect of appearing as a mere mortal may be anxiety-inducing.

But you need not worry, dear celebrity. The group says that altering those common hiccups that plague us all is understandable.

“We don’t think that flyaway hairs or a zit need to trigger the Truth in Advertising labeling. And to be clear, we’re not against digital manipulation,” explains Matlins. “We’re just horrified by the epidemic crisis of self-esteem among girls and women in the U.S., and saddened by the absolute numbers who seek an ideal of physical perfection that’s neither real nor attainable.”

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