Amid the barrage of May 2014 Kimye wedding details to emerge, one seemed to set social media ablaze more than any other: Kim Kardashian’s white wedding gown, custom-designed for her by Givenchy’s Riccardo Tisci (groom Kanye West also offered input, according to reports). Chances are you either know somebody or you were that person who took to Facebook or Twitter to express shock or consternation: “She’s wearing white?!”
The color also represented wealth and luxury: In more pragmatic times prior to Victoria’s wedding, white was considered impractical, and no matter how large or small the family finances, a bride typically wore the nicest dress in her wardrobe, also often known as her “Sunday best,” or the dress she wore to church. If a bride was lucky enough to have a dress made for her wedding, she didn’t choose white, but rather a color easy to wear for other important occasions thereafter.
Victoria’s highly publicized wedding, however, changed that thinking. It became chic to wear white, while families also enjoyed the attendant pride that came with affording (or seeming to afford) a white gown for the bride. Of course, the idea of white as a symbolism for wealth is also exclusive to Western cultures; for centuries in Eastern cultures—China, Japan and India, to name a few—brides have worn red, a color that symbolizes both wealth and good fortune. If you’re seeking further theories to disprove society’s mythology on white wedding gowns, consider that in Japan, white, rather than black, is the color symbolizing death: In traditional families, a bride might still wear a white kimono, which at one point during the ceremony she will remove to reveal a red kimono underneath, the idea being that she has shed her former life with her family to join a new life with her husband’s family.
With the Kardashian-West nuptials kicking off the summer wedding season (roughly 35 percent of marriages will take place between June and August, according to The Knot), it’s the perfect time to ask: Does today’s bride think about a white gown largely as a symbol of purity? “I don’t think brides consider that relationship anymore,” says designer Reem Acra.
“The idea of wearing white is really based in tradition more than anything else. From there the bride looks at a variety of ways to make her gown and her own wedding style unique.”Indeed, a cursory look at some of the most notable wedding gowns of the 20th century reveals each to be representative of both its era and the bride’s personal style. When Grace Kelly married Monaco’s Prince Rainier in 1956, MGM costume designer Helen Rose crafted a peau de soie and lace gown that effortlessly combined Kelly’s sophistication with her newfound status as a bona fide princess; 15 years later, Bianca Pérez-Mora Macias was the ultimate stylish bride when she chose a white Le Smoking jacket and matching long skirt by Yves Saint Laurent for her 1971 wedding to Mick Jagger. And when Carolyn Bessette chose a minimalist bias-cut gown—designed by close friend Narciso Rodriguez—for her 1996 wedding to John F. Kennedy, Jr., its chic simplicity spawned a new era of wedding gowns influenced by ready-to-wear trends.