Kanye West, rapper, designer, father and husband to Kim Kardashian-West is reportedly launching a new makeup brand. According to sources, Kanye filed paperwork to launch the makeup brand something that he declared he’d do long ago. Not many details have surfaced yet about it. However, we do know that it will be called, Donda named after his mother, Dr. Donda West who died unexpectedly during a routine cosmetic procedure.
There is little doubt that the brand will do well. Kanye’s been becoming more and more of a heavy hitter and influencer in the fashion and streetwear world over the years. This seems like a natural next step.
Once Kanye launches this brand, he will be joining the cosmetic ranks of his sister in-law, Kylie Jenner whose lip kits and other beauty products fly off the shelves. More than likely the Donda brand will be geared towards mature and sophisticated women. The kind of women who mirror his mother.
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