December 26th, 2011
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Mascara: The Science Behind Gorgeous Lashes

On the hunt for the mascara that will give you longer, darker lashes? Get the scoop on mascaras—and how to find the perfect one.

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Within that tiny tube is a half water, half oil mixture. However, unlike other standard emulsions like, say, salad dressing, the water portion contains various film-forming polymers such as polyvinylpyrrolidone (aka PVP), acrylates copolymer or methacrylate polymers. While the oil part has emulsifiers and texturizing agents, including waxes such as carnauba and ozokerite, which provide stay-put properties.

PHOTOS: Celebrity Eye-Enhancing Makeup Tips

It’s when you factor in fringe benefits to this bare-bones concoction—and the flair that’s really going to get you to fall in love with your lashes—that things get complicated.

Check out our ingredient glossary to brush up on common label lingo so you can stop lashing out over formulas that don’t make your lashes darker, fuller and shinier ever after.

 

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