What works when you’re 20 usually doesn’t work when you’re 40—whether it’s your food choices, your ability to rebound from a hangover (enter the two-day recovery!) or how you apply your makeup. When it comes to cover up, our needs shift over our lifetime. The formula you used to cover your teenage breakouts is decidedly not the one you want to layer beneath your 30-something eyes to disguise your baby/work/social life-induced sleep depravation.
Concealer in Your 20s
Late nights up studying, working or out on the town with friends can often cause the undereye darkness or breakouts that this age group is most often reaching for concealer to cover. “Lucky 20-somethings can use a thick, rich concealer as lavishly as needed,” says Linter, who suggests stick concealer. Free of wrinkles at this time in your life, you can enjoy the benefits of full coverage without having to worry about makeup settling into fine lines. You may even opt to skip foundation and only use concealer where needed, says Linter, who adds that choosing a shade too light is the most common mistake among this age group. Pick a color just slightly lighter than your tone, pat down with your fingertips, and dust with a light application of powder to set.
Vapour Illusionist Perfecting Concealer, $22Dry plant oils combine with mineral pigments for color that blends seamlessly. Anti-inflammatory frankincense, antioxidant tulsi and moisturizing lotus provide soothing skincare benefits.Clé de Peau Beauté Concealer, $70One of the most legendary concealers of all time, Cle de Peau’s creamy stick offers rich and lasting coverage unlike any other.
Concealer in Your 30s
The delicate skin around the eyes gets a bit drier in the 30s, and a gentle change in contour can make your eye makeup more susceptible to smudging now. “Use a waterproof concealer, and always apply it on top of eye cream,” advises Linter. When applying your concealer, use a small brush to deposit the right amount of product so as not to apply too thickly, and then pat softly with your ring finger to blend. Building coverage in thinly layered applications is the way to go if you need more cover-up. And to keep the area hydrated all day, only oily skin types should use a powder to set concealer, says Linter.
Lancôme Effacernes Waterproof Protective Undereye Concealer, $30With a natural finish, this tube concealer evens skin tone, covers dark circles and softens the look of fine lines around eyes.It Cosmetics Bye Bye Under Eye, $24Containing vitamins K, A, C, E and collagen, this concealer combats undereye puffiness and discoloration while strengthening skin. “Neutral medium” works for 70 percent of skin tones.