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If it sounds like a hyperbole to say that a bold lip is everything, perhaps you just haven’t yet found the right red (or fuchsia, or coral, etc.). Granted, finding one that perfectly perks up your skintone—there’s more to it than just fair, medium or dark—isn’t the easiest task, so this is where you let the experts do their thing. NARS Makeup Stylist Jake Broullard suggests testing lip shades on the lightest part of your forearm, where your natural undertones show through, and blending and mixing a few shades together for a custom finish. Although certain shades “pop” on different skin tones, he says there’s no rule about what looks best: If you feel beautiful, go with it!

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