The Science of Spring 2012’s Beauty Trends

The Science of Spring 2012’s Beauty Trends

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Take a gander at some of the world’s most majestic animals, like cheetahs and peacocks; you’ll notice patterns, shading and crowning adornments so absurdly loud, they can’t help but command your attention. The high fashion runways of the world provide a similar arena for humans, where makeup, hair and nail trends are often so creative, they leap the line of wearable practicality. “When I create hair for the runway, it’s usually an outlandishly exaggerated concept,” says YouBeauty Hair Expert Guido. “It’s meant to communicate an inspirational vision—not a literal one.”

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But whether it’s the plumage of a peacock or the deeply smoked eyes of a model, the evolutionary psychology of sexual selection is at play. Check out these fresh-off-the-runway trends, and learn how they tie into our most animalistic instincts and desires.

 

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