The Science of Fall 2011 Beauty Trends

The Science of Fall 2011 Beauty Trends

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Twice a year, style enthusiasts excitedly cram into the backstage tents of New York Fashion Week to discover what fresh beauty trends the season ahead will bring. But have you ever stopped to wonder why we’re so drawn to the allure of new beauty trends? Why even if you’re all thumbs when it comes to red lipstick, you still stop and gaze longingly over a close-up in a magazine, the model’s lips drenched in an impossibly perfect application of high gloss rouge?

It all comes back to psychology, science and evolution.

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Beauty is arguably the most prominent indicator of health and vitality, and even the top trends showcased on this season’s runways—no matter how exaggerated or out-of-the-box—can be traced to that common human experience of attraction, and wanting to feel desired.

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