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Fashion Week is known to offer up some pretty kooky hair and makeup ideas, but designers gave us a break this season by showing lots of wearable looks that won’t confuse or offend our grandmothers. From screen siren lips to classic soft waves, the science of beauty has never been more at play. We explain how these fresh-off-the-runway trends are scientifically proven to make you appear more attractive.
Beautiful is a feeling. It’s presence of mind, a strong body, a glow from the inside out. It's being comfortable in your own skin. It's a lifestyle. Our mission is to make beauty your lifestyle, through quizzes, articles and personalized advice backed by science. We know you're busy, so no fluff. Just cutting edge, well-researched info to help you be healthy, harmonious and beautiful. (Not to mention the most interesting woman in the room.)