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New Hair Product Category: Style Extenders

A new crop of styling products promises to add life to drab ‘dos.

October 1st, 2012

Courtesy of Living Proof, Alterna, and Ojon
hairstyle extenders

It’s happened to all of us: you seemingly spend hours of primping time perfecting your fab Audrey Hepburn-esque updo or the perfect glassy-straight blowout—only to watch your new ‘do frizz, wilt,or deflate faster than you can say hairstyle hell.

The good news? Hair care companies are working overtime to introduce new “hairstyle extenders,” or products that help you get the most out of your style. 

Quiz: How Healthy Are Your Locks?

Super-sciencey hair brand Living Proof leads the pack with their game-changing Prime Style Extender. The brand’s MIT-based R&D team discovered that when you do your hair, temporary hydrogen bonds form to “set” the style. But when moisture vapor seeps in (due to air conditioners, indoor heating and weather changes), it breaks down the bonds, causing the style to fall. The Living Proof Prime Style Extender protects these hydrogen bonds from breaking down, while also shielding your style against dirt and oil, helping it stay longer. Smart!

MORE: Tame Your Hair Troubles

Another style-killer is product buildup, which can weigh down your ‘do and make it look limp and oily. Enter Alterna Bamboo Style Cleanse Extend Translucent Dry Shampoo—a quick spritz of this translucent cleansing mist absorbs oil and buildup, leaving tresses feeling squeaky-clean, soft, and full of volume. Just-stepped-out-of-the-salon hair, in seconds.

If you’re a blowout girl, you’re familiar with Day Two wilt—as well as the frustrating frizz and flyaways that can ruin your stick-straight line. Ojon Super Sleek Restorative Blowout Perfector is spiked with azurite, plant keratin and a slew of essential oils that both prevent and smooth out frizzies. Simply run a dab throughout strands to refresh your sleek style, making it last for days on end.

MORE: The Science of Straight Hair

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