The trend of going "green" has worked its way into food, packaging, beauty and clothing, but now the concept is poised to take hold in a place you’d likely least expect it: the feminine care aisle.
While other organic cotton hygiene lines like NatraCare and Seventh Generation have come before Azalea, the sheer scope of Whole Foods distribution could mean that the concept will finally become mainstream, much like organic strawberries, milk and even chocolate have now permeated the marketplace.
So why care if your feminine items are organic? The answer lies in how cotton—which is the foundational material of pads and tampons—is grown and produced.
According to the Organic Trade Association, cotton weighs in as the second most pesticide-soaked crop in the world. The Environmental Protection Agency ranks seven of the 15 most common pesticides used on U.S.-grown cotton as either possible or known human carcinogens.
Not only can pesticides have potentially harmful effects when absorbed by the body, but they can also have a significant impact on the world, says Sandra Marquardt, Organic Trade Association Fiber Spokesperson.
“Conventional cotton relies on the use of millions of pounds of toxic and synthetic pesticides and fertilizers that make their way into the environment, posing health risks to workers, water supplies, wildlife and our bodies,” says Marquardt.
Regular pads and tampons also go through a process called chlorine bleaching to kill bacteria that may be alive in the cotton or pulp, as well as to whiten the product for cosmetic appeal. The chemical reactions produce a by-product known as dioxin, which organic advocates argue is a known carcinogen that leaves behind a residue in items that undergo chlorine bleaching.
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