If you planned a surprise party for your sweetie, but never got one back, that’s not a sign that they love you any less. They may simply be less conscientious. In a series of three experiments, researchers tested what makes romantic partners more or less caring.
If they love their partners, then why did their thoughtfulness taper off? The second experiment showed that making a gift that required a week to prepare had nothing to do with love—only conscientiousness, or the tendency to have strong willpower. When the results weren’t immediate, will trumped love.
If your significant other is low on willpower (and short on gifts), don’t dismay. The third experiment showed that when subjects received a daily reminder of their love, they were more caring in the long-term. Maybe a kiss or an ‘I love you’ is all your honey needs.