4. Cortisol regulation. Increased levels of the stress hormone cortisol could be responsible for your urges because they lead to cravings for salty, fatty and sweet foods. In caveman times, this link led people to eat foods that would help them survive when food was scarce or to sustain them until the stressful event was over, says Albers.
Today, that bodily impulse is no longer a benefit and could be detrimental to your health. When we are tempted to stress eat or have a craving, it’s often just a response to this ancient biological signal.
5. You simply want what you can’t have. Cravings frequently come on when you know you’re unable to obtain something. “Smokers typically experience a craving for a cigarette when they’re stuck in a situation where they can’t smoke,” says Markman. The same concept might apply to food. If you go on a diet that limits certain foods, there’s a good chance you’ll find yourself craving the no-nos at the get-go.
The happy news—regardless of the reason for your sudden craving—is that there are scientifically-proven ways to manage them. “A common myth is that once a craving sets in, you have to answer and it’s completely out of your control,” says Albers. Newsflash: You have the choice and you are in charge! Try one of these methods:
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