Picture this: You’re in the snack aisle of the grocery store and as your hand is reaching for the Pepperidge Farm Milano Cookies you remember your upcoming tropical vacation, your new bikini and the fact that your sister-in-law (whose baby weight “just fell right off”) will also be there. So instead your hand makes a swift move to the right and grabs the fat-free chocolate cookies instead.
They also underestimate the total number of calories they’re consuming. Most snack foods are lower in calories only by about 11 percent compared to their full-fat versions, according to Wansink, yet typically, people believe that low-fat foods are 44 percent lower in calories. What’s more, “they believe they are entitled to eat more because they sacrificed by eating a low-fat food,” says Wansink.Adds Bauer, “people feel virtuous for choosing low-fat ice cream over the full-fat regular kind so they might order a large instead of a small. But just because foods are low-fat or fat-free doesn’t mean they’re low in calories, and controlling calories—not fat—is most important when it comes to losing pounds.”
For example, reduced-fat peanut butter has almost as many calories as regular peanut butter, according to Bauer, and low-fat cookies have more carbs and sugar than regular cookies and about the same number of calories. While swapping out fat sounds like it can only be a good thing, experts say that’s not necessarily so. When food manufacturers cut the fat, they often replace it with extra sugar to make the food more palatable, particularly in low-fat cookies and other baked goods, according to Bauer. They also may add thickening agents, such as carrageenan and various gums, to mimic the texture of fat.
“Fat is a very addictive and satisfying component of food, and you’re replacing it with another very addictive food—sugar,” says Kristin Kirkpatrick, R.D., wellness manager for Cleveland Clinic’s Lifestyle 180 program and YouBeauty Nutrition Advisor. The trouble is, sugar doesn’t provide the same level of satiety as fat—that satisfaction you get after eating a meal—which can leave you searching for another fix and vulnerable to eating more later on. “We need fat in our diets,” says Kirkpatrick. “Fat is extremely satisfying and keeps us fuller for longer, while sugar tends to spike our blood sugar, followed by a very big drop, and causes us to feel hungrier—and look for more sugar.”While that doesn’t mean you have free rein to down that double cheeseburger and chase it with a pint of Ben & Jerry’s, it does mean that there’s room for some fat in your diet—and that low-fat and fat-free foods aren’t always the healthiest option.