Poll

What do you think?

Do you use a skin serum?
  • What’s a serum? - 54%
  • Morning and night! - 18%
  • Yes, before bed. - 15%
  • Yes, in the morning. - 10%

Throw a rock at a department store beauty counter (okay, we don’t actually recommend doing that) and chances are, you’ll hit a serum. It’s become the most ubiquitous and intriguing skincare product—and for good reason.

But plenty of beauty junkies are still in the dark when it comes to what’s up with them. What’s the difference between a serum and a cream? Why are they so expensive? And most importantly, do you even need one? Here are some reasons why you might want to consider making serums a weapon in your skincare arsenal. SEE WHY

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