In this column, Dr. Viren Swami tackles a topic that has eluded thinkers for centuries: attraction. The Rules of Attraction column takes you on a tour of the science of attraction. The column examines why we're attracted to some people and repelled by others, what determines how romantic relationships are initiated and evolve over time, what it means to be in love, why we sometimes fall out of love, and many more burning questions relating to the psychology of attraction.
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