In this column, Dr. Viren Swami tackles a topic that has eluded thinkers for centuries: attraction. The Rules of Attraction column takes you on a tour of the science of attraction. The column examines why we're attracted to some people and repelled by others, what determines how romantic relationships are initiated and evolve over time, what it means to be in love, why we sometimes fall out of love, and many more burning questions relating to the psychology of attraction.
Do you judge a book by it's cover? Are you sure you don't? Read more
Attraction Expert Viren Swami, Ph.D. explains how to use the power of proximity to find romance. Read more
Our Attraction Expert explains why it's more common than you'd think! Read more
It's the question of the ages, and Attraction Expert Dr. Viren Swami has the answer. Read more
Attraction Expert Viren Swami, Ph.D. on a simple trick to be more attractive. Read more
See one of the top predictors of what will spark a romance, and relationship! Read more
How close relationships affect your health, happiness and self-esteem. Read more
There are few other topics in psychology that fascinate people as much as attraction. Read more
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Our Cosmetic Chemistry Expert Ni'Kita Wilson sets the record straight.
