Celebrity beauty brands do not always live up to the hype. Just because someone is beautiful and talented doesn’t mean their products will stand the test of time or even make it off the landing.
There are some celebrity brands that had a ton of hype at first, like JLo’s or Lady Gaga’s, but since launching, you rarely hear anything about them. The products may not be bad, per se, but they aren’t breaking down any walls or offering anything out of the ordinary.
Why spend more for a brand with a celebrity’s name and picture if the product isn’t on par? Don’t. Instead, shop from these celebrity beauty brands that are shockingly amazing.
Fenty Beauty by Rihanna (Shop here)
Rihanna’s beauty brand took off right away thanks to her insistence on a wide shade range of coverage products. This started a huge change in the beauty industry as a whole. Now, the norm for foundation ranges is 40 shades rather than ten or 15 like it was for years. Not just that, but she’s made a number of products for all skin tones. Everything from the bronzer to highlighters and lip colors are available in tones everyone can rock.
Flower Beauty by Drew Barrymore (Shop here)
Flower Beauty is one of the best celebrity beauty brands not just because it is at a drugstore price range, but the products are truly impressive. Making a celebrity brand both effective and accessible to everyone makes this one jump to the top of the list. The brand sells everything from tools to palettes, lip products, and more. Being cruelty-free with several vegan options also makes Flower Beauty stand out in a crowded space.
Pattern by Tracee Ellis Ross (Shop here)
Tracee Ellis Ross, Diana Ross’s daughter, only launched her hair care and styling collection recently, but it has quickly become adored. The brand has everything you need to embrace your curls with treatments, tools, in-shower products, and styling essentials. The brand’s message is, “Don’t feel the need to “tame,” “control” or “stifle” your curls & coils. Let them free.”
Rare Beauty by Selena Gomez (Shop here)
Selena Gomez may be a young woman, but she has not let that stop her from achieving anything. When she launched her makeup line, it was simple, but since then, she has been launching new products left and right. Her foundation has gone viral for offering full coverage with one dot of product. Her cream and liquid blushes are must-haves, and her packaging is ideal for those with limited motor skills. Plus, 1% of sales go to improving mental health services in underserved communities.
Honest Beauty by Jessica Alba (Shop here)
Honest Beauty was one of the first brands to really invest in clean products. That is a marketing buzzword, but Jessica Alba wanted to ensure she made it a priority. Everything from skincare to makeup and even baby and home products are safe and effective. At a mid-range price point, the products are accessible at stores like Target but a bit more luxurious than the norm. The mascara is a best-seller, winning multiple awards. It is clear that a lot of time and thought goes into each and every product from Honest Beauty. The brand is transparent about the ingredients and practices, so you always feel good about using the products.