Ch-ch-ch-CHIA! What was once associated with funky-looking household planters is now taking the beauty and health worlds by storm. At the forefront of it all is chia oil, which is extracted from the seeds of a flowering herb called the chia plant, or salvia hispanica.

When ingested, chia oil can help with weight loss and digestion, as it’s rich in protein and fiber. And when it’s applied to the skin, it absorbs effortlessly to promote a healthy, youthful appearance—with zero greasy after effects. That’s because this elixir is packed with omega-3 fatty acids and antioxidants like tocopherols, polyphenols and carotenoids. These elements work to hydrate skin, combat free-radical damage and protect against the signs of aging.

“I started experimenting with chia oil a few years ago and loved it,” says Suzanne LeRoux, founder of One Love Organics, which features chia oil in many of its products. “In particular, I worked with super-critically extracted chia seed oil, and I found it to be amazingly effective for my red, breakout-prone, sensitive skin.”

At first, LeRoux was reluctant to put it in her products, as she admits, “It has unique aroma that we thought may distract our customers.” But her results were so impressive that she couldn’t keep the wonder ingredient under wraps.Its benefits go beyond the skin, too. “My unusual chia secret is to put a bit on your lips to keep them healthy and moisturized, especially during the winter,” says LeRoux. “It takes just one drop, and then you can layer on your favorite balm, lipstick or lip gloss on top.”

Now, who’s game for a chia spree?

One Love Organics Supercritical Chia Oil, $49

Clinically proven to moisturize even the driest skin, Supercritical Chia Oil is packed with omega-3s and antioxidants to achieve and maintain healthier, younger looking skin.

One Love Organics Chia Whip Fragrance-Free Organic Foam Cleanser, $28

This pure, fragrance-free cleansing foam washes away dirt, excess oil and makeup without stripping or dehydrating your skin. Nourishing aloe vera and rosemary extract pamper the skin, while antioxidant-packed organic Chia oil protects the skin from free radicals.

One Love Organics Skin Savior Waterless Multi-Balm, $68

A multi-talented, 100 percent natural with organic ingredients, multi-purpose balm that cleans, moisturizes and conditions the skin.