1FOR: ROOT LIFT
The science: This aerated formula has what the company calls a “fast breaking composition,” meaning it disperses quickly and evenly through strands. Spray into your hand first, then work chunks of the foam all over hair’s roots, then lift hair as it’s being blow dried.
2FOR: COLORED HAIR
The science: While this mousse does deliver some hold, it’s the color-balancing properties that make it unique. A lavender-tinted formula helps counteract brassy tones in blondes. The other, a teal tint, curbs orange and red undertones that crop up on brunette locks.
3FOR: A CLASSIC HOLD
The science: Glycerin and micro silk fibers deliver soft and springy, well-defined curls without the halo of frizz.
4FOR: SERIOUS STYLING
The science: When you just need your style to stay put, this product will give you that high volume and strong hold without weighing down your hair or making strands feel dry and rough.
5FOR: WEIGHTLESS VOLUME
Hold: medium and flexible
The science: Micronized polymers, a fine, stretchable mesh that adheres to each hair fiber, give strands “memory” so it falls back into place after being touseled.
6FOR: ALCOHOL-FREE STYLING
The science: Believing that alcohol contributes to dry, sticky, dull and damaged hair, L’Oreal has swapped out the ingredient for a no-residue styling polymer to deliver the same level of hold and without product buildup or flaking.
7FOR: HIGHLIGHTED HAIR
The science: Egyptian chamomile, a species rich in the plant flavonoid apigenine, helps bring out hair’s natural blonde and light brown tones. Paraben-, sodium chloride-, and sulfate-free.
The science: Shaping polymers allow tools to get a stronger grip on strands in order to create fuller styles.
9FOR: FINE HAIR
The science: To create the illusion of thicker hair, the specialized polymer formula wraps each strand, increasing the hair’s diameter and fullness. Panthenol helps strengthen.
10FOR: BEACHY WAVES
The science: Structure-forming starch polymers and glycerin thicken and hold, allowing you to achieve that piecey, tousled look while hydrolyzed wheat protein and amino acids smooth and hydrate strands.