No matter which mascara you use, you’re always looking for something better, right? You want the next best thing.
If you want a false lash look, it can seem like no mascara really meets that goal. Even your favorite falls short. Well, maybe that is a thing of the past.
Many drugstore beauty brands have launched new mascaras in the last few weeks. There are ones for every lash type. Some people need curl, others need volume, and you might need nourishment. There is something for everyone and all for around ten dollars or less. How can you beat that?
Toss that old mascara you’ve probably been using for too long anyway and try one of these newbies.
ColourPop Level Up Lengthening Mascara (Shop here)
ColourPop is most well known for its eyeshadow palettes and collaborations, but its newest mascara is flying under the radar. This has a thin brush and tube. It doesn’t really look like anything too amazing or innovative, but it offers definition and length.
It may not give you intense volume, but this will offer a well-defined, clump-free, lash look for natural days. It even comes in brown for those with blond hair or looking for something even more subtle.
Essence Double Trouble Mascara (Shop here)
Essence is an affordable and cruelty-free brand that gets a lot of love for the Lash Princess mascara, but this one offers something brand new to the makeup world. The applicator is double-sided. One side has traditional bristles, while the other one is elastic. It might take a little getting used to, but for those who like to layer mascaras, this can make that so much easier.
Maybelline Volum’ Express Colossal Curl Bounce Mascara (Shop here)
Maybelline has some of the best drugstore mascaras, but the Colossal has always been a go-to for many. This new version isn’t just in a new tube but has something called a memory curl formula. It provides a soft and bouncy curl without crustiness or flakes. It is said to hold your curl for up to 24 hours. Now, that is something to try.
L’Oreal Voluminous Noir Balm Volumizing, Caring, Vegan Mascara (Shop here)
L’Oreal is a classic drugstore brand with the most coveted Voluminous line, but this new one is different. It isn’t just offering volume and intensity but care for your lashes. Whether your lashes are brittle or breaking due to too much wear and tear from makeup or lash extensions, this might be the one for you. This mascara contains a balm made of 97% natural origin ingredients. Not only will you love the look of this mascara, but also the feel.
Physicians Formula Mineral Wear Diamond Mascara (Shop here)
Physicians Formula is not known for amazing mascaras, but that could change with this launch. This mascara lengthens, lifts, and separates lashes while offering a subtle shine- No more dull lashes for you. The curved plastic brush gets deep into the root of the lashes, coating each and every one. It also has lash-strengthening peptides to promote healthier-looking lashes, soothing mineral water, and nourishing vitamin E that transforms lifeless lashes.
Milani Highly Rated Anti-Gravity Mascara (Shop here)
Lastly, Milani once had a collection of mediocre mascaras, but this one offered something new. The bristles are traditional but have an intense hourglass shape to form perfectly to the eye. It provides lift, volume, lengths, and 24-hour wear without clumps or smudges. And it is both vegan and cruelty-free.
Which of these will you try first? Or will you pick them all up and see which is your favorite?