If you’re tiring of your Birchbox subscription, fret not: according to Byrdie, Sephora is launching a subscription service of its own! Yesterday, the beauty giant announced that the service, called Play!, will begin next month. Instead of launching in cities like New York and Los Angeles, the service is getting started in Boston, Cincinnati, and Columbus; and will reportedly be available nationwide soon after. While that inspires serious envy in New Yorkers like myself, it’s a refreshing change for beauty addicts living in smaller markets!
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Each $10-per-month box will adhere to a theme, the first of which will be called Uncover the Essentials, and will also come with goodies like a monthly Play! pass, which entitles subscribers to an in-store tutorial using the products in their box. The store will also host Play! Dates for subscribers, which is one of the more adorable event titles I’ve ever heard, and will offer an exclusive getting-ready playlist on Spotify. If you’re in one of the three lucky cities, report back. I’m already jealous!
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