Gen See is the latest brand to break out onto the beauty scene with its sustainable, clean, ethical, and environmentally friendly products.
About Gen See Beauty
We know Gen Z is shaking up how the world functions and influencing how most beauty brands run their companies. Another brand breaking barriers is Gen See, which advocates for cleaner beauty without causing harm to the environment.

Gen See focuses heavily on transparency, sustainability, and inclusivity.

According to their website, “every product page on our site will tell you everything from ingredients to what the packaging is made of. Because we really want you to know what you’re buying.”

Are you ready to switch to clean and ethically-produced cosmetics?
What to Try from Gen See
Arch Support Brow Powder Gel ($20, shop here):

How can you achieve bushy and full brows effortlessly? The Arch Support Brow Powder Gel combines two brow products into one easy-to-use item. Now you can tame unruly brow hairs or enhance any sparse fibers.

This product acts as a gel and pencil at once. You can add fullness and thickness like a pencil but achieve the hold of a brow gel. It’s also available in three universally flattering shades. Arch Support has a lightweight formula without feeling crunchy.

Now you’ll never have to pluck your brows again because the wand of Arch Support makes the product easy to distribute. This product is vegan, cruelty-free, and ethically produced. It’s also free of fragrance and nanoparticles.

Mixed Media Metallic Liquid Eyeshadow ($22, shop here):

Are you looking to add drama or spice to your eyes? Gen See’s Mixed Media Metallic Liquid Eyeshadows will take your look into another dimension. In addition, the versatility and flexibility of this formula will leave you speechless.

The Mixed Media Metallic Liquid Eyeshadows are available in three shades, and you can also find them in a matte formula.

In addition, Gen See claims you can sheer out this product with a damp brush for a light result or layer it up for your desired intensity.

They provide impeccable pigment and incredible shine. In addition, Gen See states these liquid shadows are safe to use on the cheeks and lips for an eye-catching outcome. The best part is they are dermatologist and ophthalmologist tested.

Pick Me Up Lip Matte Lipstick ($20, shop here):

Gen Z is known for its natural approach to makeup, and it often involves a dewy, light complexion.

However, Gen See takes a unique approach by producing and developing matte lipsticks. As a result, the Pick Me Up Lip Matte Lipstick has a modern twist.

Matte lips can seem outdated, but this formula gives them new life thanks to its soft and flexible texture. It combines natural origin and synthetic beeswax and dry oils for longevity and hydration. Also, you can expect a natural matte finish.

Gen See describes these lipsticks as an “espresso shot for your face.” They’re available in four punchy and pigmented shades that will flatter all complexions. In addition, the formula is ultra-lightweight; you’ll forget you’re wearing anything at all.

Spectator Sport Mascara ($22, shop here):

Mascara can have questionable ingredients, and most formulas are pretty harsh for the eye area. However, Gen See has taken another approach to mascara with their Spectator Sport Mascara. This is a lightweight and water-resistant product.

The Spectator Sport Mascara allows you to add volume, length, and curl to your lashes while providing even separation. In addition, it can withstand a sweat sesh and minimize mascara transfer. It also has a vegan and cruelty-free formulation.

Gen See has formulated this product with Panthenol to ensure your lashes are getting enough nourishment. It will even act as a shield to the lashes by protecting and repairing your fibers. So say goodbye to spidery, flaky lashes for good.