…So how does consuming Lust-Vodka act as an aphrodisiac and increase one’s sexual desire? It all starts with the power of suggestion…Simply due to its name, between Lust-Vodka and human nature’s insatiable dependency on the power of suggestion, having a bottle of Lust Vodka on your table naturally increases one’s sexual desire…The suggestive nature of the name, Lust-Vodka, creates a brand emotion inside consumers that only heightens one’s sexual desire, adding emotional elements of anticipation and seduction to the mix.

…The last ingredient in our ‘aphrodisiac cocktail’ is alcohol. Studies have shown that acute alcohol consumption tends to cause increased levels of testosterone and estradiol in women. Since testosterone controls in part the strength of libido in women, this tends to cause an increased interest in sex. Often, alcohol can influence the capacity for both a man and a woman to feel more relaxed and in turn, be more sexual.  So the math is simple: Power of Suggestion + Increased Sexual Desire + Seductive Brand Emotion + Alcohol = Lust-Vodka.”

Well, I wouldn’t exactly agree with the company’s insistence that this is simple, because nothing that takes that many words to argue really is. Essentially, Lust is boasted as an aphrodisiac simply because its creators up and decided that it is one.

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Hey, I’m all about faking it ’til you make it, but shouldn’t a line be drawn somewhere? Just because I think it’d be pretty cool if I could fly doesn’t mean it would make sense for me to go around telling people that I can and assuming that will make it true.