Slip on a tailored LBD and you instantly feel chic and sexy or pop open a sunny yellow umbrella on a gloomy day and some of that sunniness will undoubtedly rub off on you. There are several reasons why colors are able to influence how we feel. “We react on multiple levels of association with colors—there are social or culture levels as well as personal relationships with particular colors,” explains Leslie Harrington, executive director of The Color Association of The United States, which forecasts color trends. “You also have an innate reaction to color. For example, when you look at red, it does increase your heart rate. It is a stimulating color. This goes back to caveman days of fire and danger and alarm.” Research shows that the best way for a single gal to grab a guy’s attention is by wearing a splash of red.
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