ericAmerican Eagle launched their size-inclusive denim collection, and we couldn’t be more excited. Finding a pair of jeans that fit just right is a challenging task. They’re either too big, too small, too short, or too long. But that’s what American Eagle is trying to combat: the quest for the perfect fitting jeans.
American Eagle launched the Curvy Jean Collection as a part of their fall 2019 campaign. The collection consists of 12 washes, five lengths, and five fits- all in sizes and designs that we have never seen American Eagle have before. The collection aims to minimize the struggles people face when finding the perfect pair of jeans.
In addition to this, American Eagle also announced the second phase of the #AEJeans Innovation strategy, which will include extended sizes, ranging from 00-24. These sizes will also be included in the Curvy Jean Collection come this fall. The Curvy Jean Collection will be sold in all 148 American Eagle stores, and mannequins in size 4, 8, and 16 will model the collection.
Chad Kessler, the Global Brand President of American Eagle, spoke on behalf of the new collection and American Eagle’s aim to be more size-inclusive.
“As the #1 denim destination for women, everyone should be able to find a pair of jeans they feel confident in at American Eagle,” Chad said. “At American Eagle, we work to remain true to our mission of inclusivity at every step of our customer journey,”
So, come this fall, if you’re looking to find a pair of jeans that fit just right, head over to American Eagle- they’ll have you covered.
Check out a few picks: