Instagram has undoubtedly taken over the social media world. Instagram is one of the most popular social media platforms, and many people even attribute their careers to the app. Not only has Instagram transformed social media, but it’s also changed the fashion industry.
Instagram is now one of the most popular places for advertisements, and brands will pay big bucks for influencers to promote them. You can find clothing and beauty brands with the click of a button. And if you get the right person to wear your clothing line, there’s a high chance it will take off.
Long gone are the days of flipping through magazines or even scrolling the internet to find the latest trends, you can find it all at your fingertips with Instagram. These are some of the brands that have made it big just by using Instagram to their advantage:
This New York-based clothing line is a staple brand for street-wear and grabs influence from the ’80s and ’90s vintage sportswear. Celebrities like Hailey Bieber and Gigi Hadid have been seen sporting the brand.
Frankies Bikinis has taken off with their swimwear collection that is all over Instagram. The brand is California based and just released a collab with Sofia Richie. You can see celebrities like Rihanna and Shay Mitchell rocking the swimwear.
This brand is from Melbourne, but its Australian roots didn’t stop it from taking over the USA. The brand prides itself on its unique fashion look, and celebrities like Billie Eilish and Jordyn Woods have been spotted wearing the brand.
This jewelry company used Instagram to their advantage to promote their brand. The jewelry is high quality but still affordable, and we’ve seen fashion icons such as Bella Hadid and Kendall Jenner wear it.
My Mum Made It
This Australian based company made it big in the U.S. by promoting across Instagram. The brand draws inspiration from the ’90s and celebrities like Bella Thorne, and Winnie Harlow have been spotted in the pieces.
Another Australian brand! It seems like Australian clothing companies know how to market! This clothing brand offers swimwear that’s reminiscent of the ’80s. Kaia Gerber and Madison Beer have both been seen looking fabulous in the swimwear.