If you’re over the age of 18 (but under 40, sorry), you might be familiar with Tumblr girls. As G-Eazy famously put it:

“She’s fine as fuck, and she knows it, sexy body she shows it
Loves the drama she chose it, she draws the line then she blows it
The most fun I suppose it, pops a bottle won’t close it
Fills a fifth then she throws it, she pops a bar now she’s dozing
She’s hot and cold, hot and cold, homie I don’t know she’s hot and cold
Truly the bullshit has gotten old, superficial with a rotten soul”

Basically, Tumblr girls were fine, but a bit rotten, and the internet liked to poke fun at them while they reveled in their hotness. And while I speak in the past tense, the Tumblr girl influence lives on despite the micro-blogging platform’s downfall. The Tumblr girl gave birth to the VSCO girl as the next object of the internet’s ridicule.

Now, if you fit in the cohort who knows what a Tumblr girl is, you’re probably unaware of VSCO girls. This latest wave of teen girl starter-pack material circulates in the Gen Z space. sksksksk and i oop – you all know what I’m talking about if you’re under 20 years old and reading this. For everyone else, there’s this:


A VSCO girl styles her life around this certain aesthetic, which happens to be a perpetual beach girl vibe, and then posts it on social media. You’ll have an entire feed of catered, laid-back, puka necklace and hydro-flask plastered images to scroll through. Most common denominators of a VSCO girl’s style?

  • Birkenstocks
  • Scrunchies
  • Stickers
  • Polaroid cameras
  • Hydroflask water bottles
  • IG-worthy meals
  • Metal straws
  • Puka bracelets
  • Slip-on Vans
  • Mario Badescu products
  • Fjällräven backpacks
  • Carmex lip balm

If you’ve gathered anything from this list, it’s that the VSCO girl is most likely a white, affluent and really wants to save the turtles. Yes, that’s a thing.