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Miracle Whip: Mousse Is Back

Mousse, that much-maligned hair styler synonymous with sky-high bangs and hair bands is back with a vengeance—if it can shake its stuck-in-the-80s rep.

August 14th, 2013

Tags: Hair Care
Imaxtree
Miracle Whip: Mousse Is Back

Considering the stick-straight, frizz-free, keratin-infused brouhaha of the last few years, the sea-salt texturizing sprays of the early aughts, or the pomades and waxes of the 90s, mousse feels like a relic of the very distant past. Yet more than two decades after it first oozed onto the scene, we still haven’t found another product that’s its rival, capable of delivering fool-proof volume that doesn’t fall flat as the day goes on.

The 80s were the decade of BIG HAIR—courtesy of that foamy stuff. Sure, it left strands feeling crispy and crunchy to the touch, but it also delivered gravity-defying height with a weightless (and dare we say “fun”) product that was easy to use, easily distributed through strands and did away with frizz.

So it’s not so surprising that mousse is having another moment. Science has evolved and so have the formulations, with drying alcohols falling by the wayside to make room for structural polymers that give hair its hold along with conditioning humectants. “Today’s mousses leave hair with a softer, cleaner feel,” explains Matrix Artistic Director and celebrity hair stylist Ammon Carver. Hair that’s fine and straight, almost slippery-soft, would benefit from from mousse—use it to give bounce and texture to otherwise flat hair. It's also good for naturally-textured wavy or curly hair in need of definition and separation, says Carver.

We’ve also learned a lot about correct application since the Flock of Seagulls days. Coating every inch of hair from root-to-tip is a surefire path to the dreaded crunchy zone.

“The biggest mistake people make is globbing it onto hair and running it from mid length through to the ends. Mousse needs to be worked in starting at the roots,” he says. As for how much, Carver admits “it’s one of those games you have to play to find the right amount.” Aim to use enough that you feel a little drag when brushing through hair, but not so much that it’s weighing it down. That’s the sweet spot for prepping a perfect roundbrush blowout, or for drying with a diffuser if you have curly hair and want to keep the spring.

Hey, if scrunchies and shoulder pads can make a comeback, then why not mousse? Give it another shot.

 

 

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