With so many beauty gurus online nowadays, it’s impossible to watch them all. But it’s also challenging to find the ones you relate to or who offer the information and guidance you may be looking for. That’s why we made a list of some of the best ladies on YouTube. Some of these beauty gurus offer killer makeup skills, others are best for product reviews, and some even do fun and unique challenges.

We’re sure you’ve heard of the classics like Kandee Johnson — Who certainly deserves the praise, but we’ve discovered some other inspiring YouTube ladies you may not be as familiar with. Here are the ones to watch…

TheMakeupChair / SineadyCady

Sinead Cady is Ireland’s most subscribed to beauty YouTuber. With some of the best tutorials around her channel, TheMakeupChair offers everything from beginner-friendly makeup lessons to achieving a flawless complexion or master the world of false eyelashes. Her charming accent and genuine personality draws you into her short and sweet videos even more so. Sinead keeps everything straight to the point and never overcomplicates your makeup application. So whether you’re on the hunt for how to contour like a pro or are just dipping your toes into the beauty world, she has the videos to keep you on the learning path.

Samantha Jane

Samantha Jane has nearly 100,000 subscribers but deserves so many more. By delivering her passion for makeup from Canada, she provides a different perspective than some other YouTubers. What we love most about her channel is her no-nonsense attitude. She always tells it how it is while remaining classy and kind. Her smile is contagious and takes you smoothly through her in-depth foundation reviews, vlogs featuring her adorable cats Roux and Emily, and her chats about new product releases. If you want fun and honest videos from a true makeup lover, stick with Samantha.


Emily Noel has been uploading to her Beauty Broadcast channel for well over ten years. She’s a must-have voice in the beauty community. What makes her videos so addicting is her attitude towards makeup. She just loves everything about it, and it’s so refreshing to see someone get so excited to sit down to talk about beauty products as if they’re chatting to their girlfriends. Not only does she offer beautiful tutorials and informative reviews, but Emily doesn’t fall into overdone fads. She comes up with fun and unique ideas for videos that no one else does. She is the epitome of old-school beauty gurus, from eyeshadow grab bags to talking about her love for magnetic lipstick closures and how cute packaging draws you in. Forget about all the fancy nonsense, and take it back to the good old days with Emily.

Nyma Tang

Nyma Tang is a game-changer in the world of beauty gurus. She’s shaken up the idea that foundation is just makeup but that having your skin tone match available is a significant part of society, recognizing everyone no matter their background. Her series The Darkest Shade tests popular foundations to see if they’ve made a shade that suits her beautifully deep skin tone. Nyma’s videos offer a new way to inspire beauty across cultures to be more inclusive to all.

You could call these women the hidden gems of YouTube, but we call them hard-working, kickass entrepreneurs. We know there are thousands of beauty gurus on YouTube that deserve a shoutout like this. So many strong and independent women work tirelessly, filming and editing unmatched content every day. Although we can only share a few that stood out to us at the moment, don’t forget to show your appreciation to all the beauty gurus on YouTube that offer you ways to save money, master the perfect winged liner, and let us escape from our hectic lives even if only for a few minutes.