Queen Riri just came out with another product, which is likely to become a huge success. Fenty Beauty launched their first mascara called the Full Frontal Volume, Lift and Curl Mascara. Rihanna’s brand is known for redefining the whole category when she puts out a product, and we expect nothing less from the mascara.

So what is so special about this product? A lot of people stick to one mascara once they find out what works for them. However, when Rihanna’s name is associated with the product, a lot of people are ready to try new products and for a good reason, since all of her previous launches have been incredibly successful. From her Pro Filt’R Soft Matte Longwear Foundation, which changed the industry and forced many brands to adapt to change and to cater to all skin types, to Gloss Bomb Universal Lip Luminizer, which was crowned as the best lip gloss formula by many influencers and makeup artists, Rihanna’s brand is an advocate for change and inclusivity. Even though there is rarely a noticeable difference between a high-end and a drugstore mascara, Full Frontal mascara has already received raving reviews, and many influencers have named it their new holy grail mascara.

What makes this mascara stand out is its wand, which has two sides. One side is flat, while the other one is fat. This type of wand helps to create volume, lift, and separate the lashes. The fat side of the brush has densely packed bristles, which are great for volume and separation. The flat side works fantastic for packing the product onto the lashes and giving them lift and a curl that lasts. Another great advantage of the mascara is that it is buildable. This allows you to achieve the look you want without the formula clumping up and sticking your lashes together. It is excellent for both natural looks and lashes with extreme length and volume.