Kanye West, rapper, designer, father and husband to Kim Kardashian-West is reportedly launching a new makeup brand. According to sources, Kanye filed paperwork to launch the makeup brand something that he declared he’d do long ago. Not many details have surfaced yet about it. However, we do know that it will be called, Donda named after his mother, Dr. Donda West who died unexpectedly during a routine cosmetic procedure.

This makeup line has been stewing inside of Kanye’s mind for many years now and is set to offer items like perfumes, lotions, and other cosmetics. Not much has come from the rest of the Kardashian-Jenner clan about the brand, however last year West did go on Twitter to let everyone know that he was still planning on moving forward with the idea regardless of the haters. The tweet said, “Here is my Donda chart that I wrote 4 years ago that everyone laughed at…”

There is little doubt that the brand will do well. Kanye’s been becoming more and more of a heavy hitter and influencer in the fashion and streetwear world over the years. This seems like a natural next step.

Once Kanye launches this brand, he will be joining the cosmetic ranks of his sister in-law, Kylie Jenner whose lip kits and other beauty products fly off the shelves. More than likely the Donda brand will be geared towards mature and sophisticated women. The kind of women who mirror his mother.

READ MORE: Kanye West Is Reportedly Launching A Makeup Brand

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