The #LikeAGirl video is officially back, and better than ever! This morning, July 7th, Always released yet another inspiring video to promote their battle for preserving adolescent girls’ confidence. The ad follows their first #LikeAGirl Superbowl ad, and features young girls discussing the ways in which they feel limited by society due to their gender.
The short clip, “Unstoppable,” begins by asking the girls if they’ve ever been told they couldn’t do something because of their femininity. Each and every girl responds with a hard “yes,” even going as far to say that this occurrence is “a constant.”
In a 2015 survey conducted by Always, they found that 72% of girls feel that society limits them, aiding in the fact that a girls confidence plummets when she hits puberty, the Huffington Post reports.
“You should be kind of traditional, like, don’t do something too challenging,” one girl exclaims, while another says that “I told myself that I should stop, if I’m not good enough.”
In order to help break these invisible, societal barriers that every girl experiences, Director Lauren Greenfield instructs each girl to write what she feels limits her on a large white box. The answers sadly range from “girls can’t be strong,” to “girls should be perfect,” on each pristine-looking cube.
At the end of the video, each girl is given the chance to break these boxes and metaphorically destroy the gender barriers that limit her. Every box is completely destroyed, showing that girls can overcome these societal limitations imposed upon them.
A tearful monologue wraps up the video with the sentiment, “you can conquer any fear you’ve had. Just live your dream and do whatever you want to do. That’s why I love the word unstoppable.” Kudos to Always for empowering girls to become unstoppable and for redefining the meaning behind “like a girl”.