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From the milk baths that famously kept Cleopatra’s skin alluringly soft, to the ruby red Max Factor lipstick favored by Marilyn Monroe, beauty products are often inextricably linked to the “getting ready” ritual of seduction.

And, turns out, it’s with good scientific reason. “There’s a saying that men need sex to relax, and women need to relax to have sex,” says Susan Blum, M.D., founder of Blum Center for Health in Rye Brook, N.Y., and author of “The Immune System Recovery Plan.” “Activities that help women relax, like lighting candles and using lavender, will help decrease stress hormones and increase testosterone—and setting the mood is also important for a woman’s ability to climax,” she explains. Read on to get beautiful, and get in the mood.

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