Beauty box delivery company BirchBox has said “we hear you” — but not much else — to the almost 126,000 people who signed a petition asking the company to stock cruelty-free products (i.e. not tested on animals). The company responded to the petition in a blog post, writing:
“We want to be very clear, as a company, that we are against testing products on animals… The brands we sample and sell do not test on animals, unless they are otherwise required by regulatory law.”
Of course, all changes take time, but this sounds like vague PR speak, especially as the post goes onto explain BirchBox will be “initiating conversations” with their current makeup brands about “their future plans to go cruelty-free” and is “exploring ways” for customers to have the “option” to sample products that haven’t been tested on animals.If you don’t want to wait until these conversations take place, The Body Shop, Pacifica, Kiss My Face, Julep, Smashbox, Bulu Box, and Pur Minerals are just a few of the many brands that are proudly cruelty-free.