If you live in or around NYC, your day is about to get a whole lot better. For the entire month of October, there will be an SK-II pop-up studio in SoHo for all those hoping to keep skin looking youthful and fresh for as long as possible.
The campaign #changedestiny is being promoted by the brand with the help of award-winning actress and flawless skin idol Cate Blanchett, proving that ageless skin can be achieved no matter how early or how late you start a consistent skincare regimen.
Not only does this campaign celebrate the opening of the NYC pop-up store and spark conversation about anti-aging skincare, it also celebrates the launch of the SK-II Mid Day Essence Spray (if you’ve tried the SK-II Facial Treatment Essence before than you’ll know how incredible this formula is!).
This newest launch gives dry skin a boost any time of day, and is potent enough to break through makeup to reach the skin without ruining your carefully applied foundation. Cate Blanchett was the first to rave about this product at a small gathering of beauty editors in the new SoHo studio on October 2nd, claiming that the travel-friendly bottle is perfect to stash in your purse for a pick-me-up any time of day.
Try the new product for yourself at the SK-II pop up studio, open until October 31st at 470 Broome Street in NYC. You’ll get personalized skin consultations, skin evaluations with SK-II’s high-tech beauty imaging system and will even have the chance to snag a few SK-II product samples. Your skin will thank you!