Eye Primers

If your lids crease midday, you’ll appreciate the smoothing base of hydrolyzed collagen and vitamins A, C, E and K – which also targets dullness and discoloration.

After a slew of YouTube tutorials showed how to crack open the original vial to find hidden product, the brand recently launched new squeezable tubes so you can get at every last drop of this renowned eye base.

Dab on for a smooth base that intensifies shadow color and staying power, or wear alone for a sheer golden sheen.

Available in three shades, this light textured cream neutralizes color on the lids.

With hydrating vitamins A, C and E, this sheer primer is 100% mineral based with no parabens, preservatives or dyes.

Plumped rich with hydrating hyaluronic acid, this soft mousse fills surface imperfections for a lifted and smooth Eyeshadow canvas.

A tone-neutral eye base reduces the look of lid lines, and can be used alone for a dewy natural look, or under Eyeshadow to enhance application and longevity. *Use BeautyBar.com link

Free of fragrance and oil, this lightweight formula was originally created by founder Carol Shaw to be used under the dramatic eye looks of celebrity red carpet nights.

Hydrated silica controls oil production to keep lids crease-free. Blend on alone with a finger to add subtle highlight to the lid, or layer shadows on top for truer wear.

Available in taffy and caramel shades, this primer boasts a polymer that adheres to Eyeshadow for oil-free wear that lasts all day and night.