H&M, everyone’s favorite spot for cheap, quick fashion, just announced a full-range beauty collection including over 700 products, including makeup, haircare, body care, and beauty tools.
Refinery 29 reports the launch will be separated into two lines: a traditional beauty line that debuts in September, and a line of products certified by Ecocert, to complement their sustainable “Conscious” clothing collection later in the fall. (Ecocert is an organic product certification based in Europe.) The eco-products line will be plant-based, paraben- and silicone-free, and come packaged in recycled materials.
According to Yahoo Style, the new products (and their new design — just check out those sleek nail polish bottles) will replace what the beauty products the brand currently offers now. We can also look forward to some seasonal collections.
Start making some room now on your vanity — it looks like you’re definitely going to want to get your hands on a bunch of H&M’s new goodies. And with a max price of $25, it’ll be very hard to resist the temptation. Products will be available at 900 stores worldwide and at hm.com.
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