Tracee Ellis Ross just launched her first-ever beauty brand, Pattern, a haircare brand created specifically for curly, coily, and tight, textured hair. Seriously, what can’t Tracee Ellis Ross do?

In addition to being an incredible actress, comedian, fitness inspiration, and overall life goals, Tracee Ellis Ross has now entered the beauty industry. “@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c.” Ross wrote on her Instagram, announcing the creation. “The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.”

The brand will be available on September 9 and will offer a myriad of haircare products, such as leave-in conditioner, argan oil serum, jojoba oil serum, brushes, and clips.

View this post on Instagram

Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern

A post shared by Tracee Ellis Ross (@traceeellisross) on

“@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists.” Ross wrote.

Talk about dedication. But if it’s coming from Tracee Ellis Ross, we know we won’t be disappointed.

RELATED ARTICLESMORE FROM AUTHOR