Instagram itself doesn’t allow for click-through links, so Marc Jacobs has found a way to reach users through the thumbs-up function, Fashionista explained. The instructions, as detailed on the Marc Jacobs Beauty website, are simple:
Step one, sign up with Marc Jacobs with your Instagram handle and email address.
Step two, like any @marcbeauty Instagram post with tag #shopmjb.
Step three, you’ll get an email with the product and a link to buy.
Will personalized emails from brands we like on social media be the new way to purchase beauty goodies, clothes, housewares — heck, anything? It part remains to be seen. But kudos to Marc Jacobs Beauty for trying.
A photo posted by Marc Jacobs Beauty (@marcbeauty) onNov 11, 2014 at 9:55am PST