Selena Gomez is many things. She’s a singer, songwriter, actress, and producer. But the list doesn’t just stop there, Selena Gomez now owns her own beauty line! It’s called Rare Beauty, and Selena created it with a mission to embrace how you feel, rather than how you look.
“Beauty doesn’t have to be defined by a like or a comment, or your body,” She said about the cosmetics line. “The whole time we were creating [Rare Beauty], we were always under the notion that this was going to be also about mental health and creating a safe place for people to connect.”
Along with the cosmetics line, Selena also created the Rare Impact Fund, which aims to raise $100 million for mental health services for individuals in underserved communities throughout the next decade.
Selena put in WORK to not only make sure her brand fit her vision, but also that the makeup was actually good. She spent two years carefully creating the products, which includes 12 formulas, 100-plus shades, and three tools.
Selena Gomez has been very transparent about her own mental health struggles throughout the years, and she wanted her line to reflect that. In a recent Popsugar interview, she said how “I can transform when I wear makeup because it’s such a crucial part of my life. In film or TV, it creates a character. In music, it can be the whole point of a music video — your eyes, how you’re capturing them. It’s art, in many ways. But once I started getting to the point where I felt like didn’t need [makeup] to feel [beautiful], that was good. And that it was still OK if I did.”
The line will launch on September 3 and will be available in Sephora stores inside JCPenneys, as well as on Rarebeauty.com.