The Olympics has a way of drawing in women who don’t usually get into sports. A new study suggests why.

For women who aren’t interested in devoting hours every week to a sports season that can stretch on for months, the Olympics provide a manageable way to see an exciting event in just 10 minutes, between hectic work and home responsibilities.

Another thing that packs a major punch in just 10 minutes? Working out! Recent research shows that a few brisk 10-minute walks a day can control blood pressure better than one 30-minute session.

Let one healthy event inspire another!

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