The digital world came with a wave of digital influencers that are bringing smaller fashion brands to the forefront of people’s feeds. Social media influencers, specifically Instagram influencers, have shown the world that it’s possible to revolutionize lives from the comfort of your own home.

However, these influencers aren’t the only ones taking advantage of Instagram. Fashion brands decided to catch up on the generational fever and are now growing as a result of riding the Insta-wave. Here are the best Gen Z fashion brands making waves on Instagram.

#1 Fashion Nova

With 16.6 million followers on Instagram, Fashion Nova is an American based fashion retail company. Owning only five stores located in malls across Southern California, this brand operates mainly through online services and caters to plus size women as well. Models like Yodit Yemane and Tiffany Keller gained sizeable fan-bases by associating themselves with this brand.

#2 Pechuga Vintage

Pechuga Vintage is quickly gaining popularity and earning its name as one of the most trendy brands out there. Catering to both men and women who love to thrift, Pechuga Vintage provides a wide variety of both vintage and current trends sourced from LA. Actresses like Rowan Blanchard have shown a liking for this particular brand.

#3 Orseund Iris

With their claim to fame being tube tops initially, this New York-born brand is quickly rising to become a household name among influencers. Stars ranging from the Kardashian-Jenner clan to Shay Mitchell have become obsessed with the brand’s minimalist design and matching insta page. One look and you’ll fall for the non-seasonal label that takes pride in emphasizing the artistry of design.

#4 Fiorucci

The legendary ’70s brand has made a significant comeback to cater to the present generation with its signature angel tees. And Fiorucci’s is becoming more and more popular with each passing day. Founder Elio Fiorucci wanted to signify the unmatched beauty of women’s jeans. Stars like Charli xcx and even Madonna (no, not gen Z, but she might as well be) are fans of the brand.

#5 My Mum Made It

My Mum Made It is another success story embodying the new wave of fashion. With ranges evoking the ’90s grunge look with a somewhat galactic twist, the brand has been modeled by the likes of Winnie Harlow and Bella Thorne. Their insta-baddie styles have made My Mum Made It popular with many influencers.

Keep an eye out on these brands, and on many others. This is only the beginning!