Ariana Grande is all about her fans and giving them plenty of accessibility to her world. The songstress made sure to give everyone a piece of herself with the new H&M collaboration!
The budget-friendly collection contains ten pieces each under $30! At a time when concert-goers can get a hoodie for a mere $225 from Kanye, an artist giving her fans an egalitarian price point is more than refreshing. And smart marketing!
So if you can’t make Grande’s Sweetener Tour, you can still grab a few items from H&M to show your fan colors.
True to her album, the collection features t-shirts, sweatshirts, and a bodysuit emblazoned with “thank u, next” along with other album artwork.