Global fashion search platform Lyst has released their “most wanted brands” list for the year, which names and ranks the labels most in demand on Instagram. Lyst recognizes Instagram developing as a powerful fashion force, setting trends and boosting sales during 2018. The platform monitored the spikes in search demand correlating to Instagram mentions and brand tags during the course of last year. Here, the ten fashion brands most searched on Instagram.
1. Veja
Eco-friendly Veja’s determination to make the most sustainable sneaker captured the attention of Meghan Markle and, thus, the world. The brand became a streetwear staple after the duchess wore Veja Esplar Leather Sneakers to watch a sailing event with husband Prince Harry in Australia. Instagram searches has increased 113 percent year to year.
2. Reformation
It’s no wonder Meghan is a fan of celebrity-loved ethical fashion brand Reformation. She stepped out in the brand’s breezy linen Pineapple Dress while on the Australia tour, and the garment sold out almost overnight. Just in time for summer, Reformation has restocked the Pineapple Dress, and it’s a sure bet it won’t be available very long.
The sustainable brand Reformation is an influencer favorite, with their Thelma dress ranking in the top 10 most viewed dresses of 2018 on Instagram.
3. Attico
Celebrity endorsements from influencers such as Kylie Jenner threw the Insta spotlight on the brand. Kylie reveals her newest look in the form of the brand’s giant pink flamingo-style feather dress. The 21-year-old wears the Attico dress with a pair of strappy black heels and a belt around her waist in a recent photoshoot. ‘Felt like a flamingo in this dress,’ she captioned the Instagram post.
4. Realisation Par
Affordable American label Realisation Par has a knack for designing pieces that achieve cult status. Global influencers were smitten with The Naomi, a silk leopard-print slip skirt. Their Alexandra dress has been seen on everyone from Margot Robbie to Emily Ratajkowski, and their Christy dress has dominated Instagram feeds all year round.
5. Ganni
An army of #GanniGirl influencers has pushed the Copenhagen-based fashion brand to international recognition. Global searchs for the brand are up 52 percent year on year.
6. Staud
After the brand’s Moreau macramé leather bucket bag spiked following February fashion week, their Shirley bag sold out all summer.
7. Nanuska
The denim dresses and jumpsuits of this sustainable label have been favored by customers as well as influencers.
8. Faithfull the Brand
Searches are up 12 percent year on year for this brand that’s been worn by Vanessa Hudgens, Lucy Williams and Carmen Grace Hamilton and Candice Swanepoel. The label is a favorite with celebs who like to travel.
9. Rouje
Searches for the brand’s Gabin dress numbered more than 9,000 searches a week from July to September last year.
10. Stine Goya
Demand for the Copenhagen-based brand continues to climb.
