2019 is about sustainability: less plastic, more recycling, and an overall greener Earth. Zara is making strides with sustainability and has announced its new initiatives. Vogue reported that various members of the Zara team, including the CEO of Inditex (Zara’s parent company), Pablo Isla, Zara’s founder Amancio Ortega’s daughter, Marta Ortega, and one other Zara member met in Spain to discuss their goals for sustainability for the company.
Zara recently launched their first sustainable collection, called #JoinLife. According to Zara, products from this collection are made from more sustainable materials. These include organic cotton, recycled wool, and Tencel (a popular material used by stores that aim to be more environmentally friendly). Zara is relying on this collection that will make up 20% of Zara’s offerings.
Zara also made the statement that they aim to have all of their collections made out of 100% sustainable cotton and linens by the year 2025. They are also aiming for no landfill waste and will use 80% renewable energy for all Zara stores, headquarters, and distribution centers.
Their sustainable efforts do not go without criticism, of course. Zara’s factories have consistently faced backlash, from reportedly not paying workers to the fast speed at which Zara produces clothing.
Zara hasn’t addressed how their newfound sustainable efforts are going to tie into their factories, but we’re curious to see how it plays out. For now, we appreciate Zara’s efforts on sustainability and trying to make our earth a greener place.