Our “Live Simply” series profiles experts in their fields who are helping people save themselves from their complicated, overscheduled, exhausting lives. Although the approaches are diverse, the end goal is the same: Less stress, more joy. Today, meet a spa entrepreneur who can help you elevate your mundane beauty routine to a mind-body ritual.
Shel Pink is the founder of SpaRitual, a brand known for its eco-friendly products and conscientious approach to beauty. Their motto is “Slow Beauty for a fast world,” and those aren’t just words—Slow Beauty is a way of life for Pink. And she thinks it should be for you, too.
Pink innately understood what Slow Beauty meant the moment the term existed. “SpaRitual was always about the mind-body-spirit connection,” she says. That connection is what the practice of Slow Beauty illuminates, but Pink knew that she needed to find a way to explain that “mind-body-spirit” magic. So she outlined the "7 Outposts of Slow Beauty"—a guide that organizes the concepts of Slow Beauty and makes it accessible and practical.
Before you look at the list below and see more entries for your to-do list, you should know that Pink says you don't have to do all seven. “What can you fit into your life easily?” she asks. “Once you open the door and add one thing that becomes part of your natural routine, then you have space for more.” Also: Don’t force it. If you go to a meditation class that doesn’t resonate, skip it next time and try something else. “This is about surrendering to the pieces that resonate with you and bring you wellness of your own creation.”
With that in mind, here is your road map to a life full of mindful beauty, in every sense of the word:
Spa Tradition. “The history of spa has been about health and wellness and education,” says Pink. But the concept of “spas” took a turn in the 80s and 90s. "It became about luxury and an overpriced, unattainable experience.” Pink sees the industry slowly returning to the tradition of wellness and the idea that everyone should partake. “Having a spa habit is important,” says Pink. “It does wonders to mitigate the stress that is aging us and causing disease.” Your task: Start a regular practice of self-care for your body, whether that means a vacation at Miraval or a weekly $20 visit to the corner reflexology spot.
Mindful Consumption. “Look at brands and think about what you want to support. What is the company philosophy? How is their packaging? Are they giving back and standing for something you feel good about?” Pink believes that everything has energy, and that having more things in your life can create clutter, both in your physical space and in your mind-body-spirit. Your task: Pause before you buy something. Consider where it comes from and whether or not you need it—where in your home it will fit, what in your life it will serve. If you’re unsure, don’t buy it.
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