How to Help Yourself
So can you actually protect yourself against these powerful marketing messages, especially ones that reach us on a subconscious level?
Yes, but it’s no easy task. Harris points out that more research is needed to examine the psychological aspect of food marketing to identify public policy that will effectively protect from harmful influence. In the meantime, simply being aware of the influence that ads have on us and flexing our skepticism muscle, rather than mindlessly absorbing the information marketers are shelling out, can help people make better food choices.
Or try Nestle’s tactic: “Turn off the TV. Pay attention. And don’t have junk food in the house.”
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