Advice in action: After you wash your face, pat it gently with a towel, but don’t dry all the water away. Then massage in your moisturizer or serum while your face is still dewy. Here’s another insider tip: Wash your face every night before bed! Sounds basic, but this intuitive step might be the most important part of your radiant-skin regimen (and nearly half of YouBeauty readers don’t do it). When you remove the oil, dead skin cells, bacteria and sweat that accumulate throughout the day, you give your skin a fighting chance against breakouts and allow clogged, enlarged pores to shrink back down to size.